Hi, I'm Sof. I'm a Product Designer based in Buenos Aires, Argentina.

With over 10 years of experience and a keen eye for detail as well as a love for organization, I find joy in simplifying complex problems.

I've collaborated with both SaaS and enterprise companies in the fields of data visualization, education, fintech and developer experience. This diverse experience has enriched my ability to collaborate effectively with multi-disciplinary teams, especially with engineers.

Prisma

Prisma

Prisma

Sr. Product Designer [2022 – 2023]

Sr. Product Designer [2022 – 2023]

Sr. Product Designer [2022 – 2023]

Collaborated closely with Engineers on a DX-driven product, streamlining complex flows and database management tools into user-friendly steps.

Besides working on the onboarding and project creation flows, I took part on the platform relaunch. This included rethinking and redesigning the navigation experience and information architecture, rebuilding the design system, and designing new features and flows.

Collaborated closely with Engineers on a DX-driven product, streamlining complex flows and database management tools into user-friendly steps.

Besides working on the onboarding and project creation flows, I took part on the platform relaunch. This included rethinking and redesigning the navigation experience and information architecture, rebuilding the design system, and designing new features and flows.

Collaborated closely with Engineers on a DX-driven product, streamlining complex flows and database management tools into user-friendly steps.

Besides working on the onboarding and project creation flows, I took part on the platform relaunch. This included rethinking and redesigning the navigation experience and information architecture, rebuilding the design system, and designing new features and flows.

Palabra

Palabra

Palabra

Sr. Product Designer [2020 – 2022]

Sr. Product Designer [2020 – 2022]

Sr. Product Designer [2020 – 2022]

As first designer, I facilitated the ideation, visualization, and prototyping of the product's initial concepts. Collaborating closely with engineering and product, I shaped the information architecture and navigation for the product, as well as the design library and feature flows.

As first designer, I facilitated the ideation, visualization, and prototyping of the product's initial concepts. Collaborating closely with engineering and product, I shaped the information architecture and navigation for the product, as well as the design library and feature flows.

As first designer, I facilitated the ideation, visualization, and prototyping of the product's initial concepts. Collaborating closely with engineering and product, I shaped the information architecture and navigation for the product, as well as the design library and feature flows.

Acamica

Acamica

Acamica

Sr. Product Designer [2018 – 2019]

Sr. Product Designer [2018 – 2019]

Sr. Product Designer [2018 – 2019]

Specialized in LXD (Learning Experience Design) while collaborating with a cross-functional team in creating a multi-dimensional product. This included developing the learning platform, defining career paths, and designing the actual classroom experience.

Specialized in LXD (Learning Experience Design) while collaborating with a cross-functional team in creating a multi-dimensional product. This included developing the learning platform, defining career paths, and designing the actual classroom experience.

Specialized in LXD (Learning Experience Design) while collaborating with a cross-functional team in creating a multi-dimensional product. This included developing the learning platform, defining career paths, and designing the actual classroom experience.

Aerolab

Aerolab

Aerolab

Product Designer & Design Director [2014 – 2018]

Product Designer & Design Director [2014 – 2018]

Product Designer & Design Director [2014 – 2018]

As the leader of the Design team, I ensured top-notch quality and standards in our projects. I led and contributed to design projects, leading the digital transformation initiative for Banco Galicia. This included the successful redesign of their online banking platform and application.

As the leader of the Design team, I ensured top-notch quality and standards in our projects. I led and contributed to design projects, leading the digital transformation initiative for Banco Galicia. This included the successful redesign of their online banking platform and application.

As the leader of the Design team, I ensured top-notch quality and standards in our projects. I led and contributed to design projects, leading the digital transformation initiative for Banco Galicia. This included the successful redesign of their online banking platform and application.

Let's get to know each other :)

Let's get to know each other :)

© Sof Andrade 2023

Hi, I'm Sof. I'm a Product Designer based in Buenos Aires, Argentina.

Hi, I'm Sof. I'm a Product Designer based in Buenos Aires, Argentina.

With more than 10 years of experience and a keen eye for detail and a love for organization, I find joy in simplifying complex problems.

With more than 10 years of experience and a keen eye for detail and a love for organization, I find joy in simplifying complex problems.

My main experience is helping SaaS and enterprise companies translating complex flows into simple solutions, in the fields of education, fintech and developer experience.

My main experience is helping SaaS and enterprise companies translating complex flows into simple solutions, in the fields of education, fintech and developer experience.

Hi, I'm Sof. I'm a Product Designer based in Buenos Aires, Argentina.

Hi, I'm Sof. I'm a Product Designer based in Buenos Aires, Argentina.

With more than 10 years of experience and a keen eye for detail and a love for organization, I find joy in simplifying complex problems.

With more than 10 years of experience and a keen eye for detail and a love for organization, I find joy in simplifying complex problems.

My main experience is helping SaaS and enterprise companies translating complex flows into simple solutions, in the fields of education, fintech and developer experience.

My main experience is helping SaaS and enterprise companies translating complex flows into simple solutions, in the fields of education, fintech and developer experience.