Hi, I'm Sof. I'm a Product Designer based in Buenos Aires, Argentina.
With over 10 years of experience and a keen eye for detail as well as a love for organization, I find joy in simplifying complex problems.
I've collaborated with both SaaS and enterprise companies in the fields of data visualization, education, fintech and developer experience. This diverse experience has enriched my ability to collaborate effectively with multi-disciplinary teams, especially with engineers.
Prisma
Prisma
Prisma
Sr. Product Designer [2022 – 2023]
Sr. Product Designer [2022 – 2023]
Sr. Product Designer [2022 – 2023]
Collaborated closely with Engineers on a DX-driven product, streamlining complex flows and database management tools into user-friendly steps.
Besides working on the onboarding and project creation flows, I took part on the platform relaunch. This included rethinking and redesigning the navigation experience and information architecture, rebuilding the design system, and designing new features and flows.
Collaborated closely with Engineers on a DX-driven product, streamlining complex flows and database management tools into user-friendly steps.
Besides working on the onboarding and project creation flows, I took part on the platform relaunch. This included rethinking and redesigning the navigation experience and information architecture, rebuilding the design system, and designing new features and flows.
Collaborated closely with Engineers on a DX-driven product, streamlining complex flows and database management tools into user-friendly steps.
Besides working on the onboarding and project creation flows, I took part on the platform relaunch. This included rethinking and redesigning the navigation experience and information architecture, rebuilding the design system, and designing new features and flows.
Palabra
Palabra
Palabra
Sr. Product Designer [2020 – 2022]
Sr. Product Designer [2020 – 2022]
Sr. Product Designer [2020 – 2022]
As first designer, I facilitated the ideation, visualization, and prototyping of the product's initial concepts. Collaborating closely with engineering and product, I shaped the information architecture and navigation for the product, as well as the design library and feature flows.
As first designer, I facilitated the ideation, visualization, and prototyping of the product's initial concepts. Collaborating closely with engineering and product, I shaped the information architecture and navigation for the product, as well as the design library and feature flows.
As first designer, I facilitated the ideation, visualization, and prototyping of the product's initial concepts. Collaborating closely with engineering and product, I shaped the information architecture and navigation for the product, as well as the design library and feature flows.
Acamica
Acamica
Acamica
Sr. Product Designer [2018 – 2019]
Sr. Product Designer [2018 – 2019]
Sr. Product Designer [2018 – 2019]
Specialized in LXD (Learning Experience Design) while collaborating with a cross-functional team in creating a multi-dimensional product. This included developing the learning platform, defining career paths, and designing the actual classroom experience.
Specialized in LXD (Learning Experience Design) while collaborating with a cross-functional team in creating a multi-dimensional product. This included developing the learning platform, defining career paths, and designing the actual classroom experience.
Specialized in LXD (Learning Experience Design) while collaborating with a cross-functional team in creating a multi-dimensional product. This included developing the learning platform, defining career paths, and designing the actual classroom experience.
Aerolab
Aerolab
Aerolab
Product Designer & Design Director [2014 – 2018]
Product Designer & Design Director [2014 – 2018]
Product Designer & Design Director [2014 – 2018]
As the leader of the Design team, I ensured top-notch quality and standards in our projects. I led and contributed to design projects, leading the digital transformation initiative for Banco Galicia. This included the successful redesign of their online banking platform and application.
As the leader of the Design team, I ensured top-notch quality and standards in our projects. I led and contributed to design projects, leading the digital transformation initiative for Banco Galicia. This included the successful redesign of their online banking platform and application.
As the leader of the Design team, I ensured top-notch quality and standards in our projects. I led and contributed to design projects, leading the digital transformation initiative for Banco Galicia. This included the successful redesign of their online banking platform and application.
© Sof Andrade 2023